Best Practices Illustrations
The Four Cornerstones of Branding – Bedrock
Relationships are critical to success, but many of us stop short. David Takeuchi built Bedrock Brand Consultants on a solid foundation: the four cornerstones of branding.
The CEO’s Role in Selling – Bayside Solutions
It takes time to build relationships and hold face-to-face meetings. Learn how you can build strong client bonds by playing to your strengths, from the experiences of Bob Klotz, CEO of Bayside Solutions, a staffing firm.
Business Temptation – Valley Oak Systems
For those who’ve been bitten by the entrepreneurial bug, the temptation to start a new business can be irresistible. Randy Wheeler, Founder and CEO of Valley Oak Systems, built a new business unit on a solid customer relationship.
Don’t Let Success Destroy your Culture – Tajima Creative
Each business possesses a unique culture. Clients and jobs that work against that culture present a danger to the employees’ morale and to the foundations of the company itself. Elaine Tajima, CEO of Tajima Creative, made a courageous decision to preserve the heart of her business.
The Overly Optimistic Entrepreneur – Sitoa Corporation
Cal Lai, CEO of Sitoa Corporation, found out that risk and reward are always paired: high reward opportunities have high risk. Consider how extreme optimism and enthusiasm for a start-up can affect your personal life.
Shifting Gears from Startup to Scaled Enterprise – Cruiser Customizing
Every successful startup goes from an entrepreneurial stage to a professional enterprise. Not all of the founding team can make the transition.
Closing the Feedback Loop – Boomerang
Mr. Dave Kearney, CEO of Boomerang, knew that their customer feedback system needed modifications when the big wakeup call came: in the span of a few months, the business lost several key customers due to dissatisfaction. Here’s how Boomerang closed and automated the feedback loop, increasing customer loyalty.
A Door to High Caliber People – Convergent Computing
Rand Morimoto, CEO of Convergent Computing, shows us how getting involved in non-profits and charities opens doors and is good for business. But there are wrong ways and right ways to get involved in charity work.
Recruiting through Mutual Respect – ProCM
Sometimes the best teammates are the ones that worked before. CEO Eric Scheible of ProCM digs through past connections to forge a “dream team” of talent.
Identifying New Business Ideas Takes Discipline – Cellfire, Inc.
Great business ideas don’t happen by accident. Brent Dusing, CEO of Cellfire, Inc., and his business partner Preston Tollinger spent months brainstorming, creating and dismissing many ideas, before coming up with a quality idea.
Robert Sher is founding principal of CEO to CEO, a consulting firm of former chief executives that improves the leadership infrastructure of midsized companies seeking to accelerate their performance. He was chief executive of Bentley Publishing Group from 1984 to 2006 and steered the firm to become a leading player in its industry (decorative art publishing).