Where there’s pain, there’s opportunity. Tom Engdahl, CEO of Work Force Logic, identified the pain points and found a way to make life easier. If your service or product makes your customer’s life easier, you’ve got an edge.
Product vs. service is an outdated paradigm. Randy Wheeler, CEO and Founder of Valley Oak Systems Inc., made the transition from a product-orientation to product plus service, expanding the business into a related field in response to perceived need.
Robert Sher is founding principal of CEO to CEO, a consulting firm of former chief executives that improves the leadership infrastructure of midsized companies seeking to accelerate their performance. He was chief executive of Bentley Publishing Group from 1984 to 2006 and steered the firm to become a leading player in its industry (decorative art publishing).