Standing Out from the Crowd – Groco
People like to do business with other people, not with organizations. Alan Olsen, CEO of Groco, shows us how unusual marketing tactics can generate unusual results and help you stand out from the crowd.
Posts Tagged ‘professional services firms’
The Convergence of Business Discipline and Vision – TEECOM
Entrepreneurial vision can translate into business success. Cecilia Trost and David Marks of TEECOM demonstrate how discipline and organization can transform potential into performance.
The Four Cornerstones of Branding – Bedrock
Relationships are critical to success, but many of us stop short. David Takeuchi built Bedrock Brand Consultants on a solid foundation: the four cornerstones of branding.
Growing through Referrals – The Vita Companies
The Vita Companies, guided by President Karl Hansen, started their business in 1979 in the usual fashion: marketing, selling, cranking out the work, and starving all the while. Then they set sail on a new tack, contrary to all established business “wisdom”, and steered toward double-digit growth.
Intelligent Off-Shoring – Software Development Technologies
Many major firms see the advantages of off-shoring, but fail badly in the execution. Edward Kit, CEO and Founder of Software Development Technologies, knows that the off-shoring solution has many potential problems, and he prepares for and anticipates them all.
Face to Face with Your Important Clients & Customers – Miller, Starr & Regalia
Gene Miller, Chairman and CEO of Miller, Starr & Regalia, knows the importance of dealing with important clients face to face. Many of these contacts have no obvious or dramatic outcome, but they all serve to strengthen critical underlying relationships.
Showcasing Your People – K/P Corporation
Rich Barbee, CEO of K/P Corporation, changed the company focus from equipment and physical capabilities to personal service and incredibly gifted employees. Your people’s core values mean more to your customers than the size of your printing press.
It’s No Longer Product vs. Service – Valley Oak Systems Inc.
Product vs. service is an outdated paradigm. Randy Wheeler, CEO and Founder of Valley Oak Systems Inc., made the transition from a product-orientation to product plus service, expanding the business into a related field in response to perceived need.
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Robert Sher is founding principal of CEO to CEO, a consulting firm of former chief executives that improves the leadership infrastructure of midsized companies seeking to accelerate their performance. He was chief executive of Bentley Publishing Group from 1984 to 2006 and steered the firm to become a leading player in its industry (decorative art publishing).