When a customer has it easier because of your innovation, they’ll either pay more for your product or will choose you over your competition. Loren Kimura, CEO of Basic American Foods, shows us how committing to innovation can make your customer’s life simpler and grow your bottom line.
Trying new things in business is a must. But not all new ventures succeed, so the process involves some inevitable waste of resources and time. Don’t let that discourage you: the amount of waste can be managed.
Branding your marketing vision is a great way to get your team behind a common goal. Here are some guidelines for turning work into passion.
What are the key issues when marrying a product with a service to create a process offering? Ryan McGredy, CEO of Media Net Link, learned more about his clients’ businesses, then modified his own company’s offerings accordingly to create more value for everyone.
Being great at something last year doesn’t count for much next year. But you don’t have to reinvent the wheel: you can build the future on your core competency. Todd Mozer and his team at Sensory, Inc. show us how.
In sales there’s the temptation to list all your product’s features for the prospect all at once. But most people are confused by complexity and resist adopting new products. Patricia Rougeau, President and CEO of Informatics, found the best approach is first to find out what they need.
Lori Bonn Gallagher and CEO husband Bill Gallagher of Lori Bonn Design made the shift to iconic branding and watched their brand value soar. It’s a simple fact: buyers base their purchasing decisions on emotion.
Where there’s pain, there’s opportunity. Tom Engdahl, CEO of Work Force Logic, identified the pain points and found a way to make life easier. If your service or product makes your customer’s life easier, you’ve got an edge.
Rich Barbee, CEO of K/P Corporation, changed the company focus from equipment and physical capabilities to personal service and incredibly gifted employees. Your people’s core values mean more to your customers than the size of your printing press.
Product vs. service is an outdated paradigm. Randy Wheeler, CEO and Founder of Valley Oak Systems Inc., made the transition from a product-orientation to product plus service, expanding the business into a related field in response to perceived need.
Robert Sher is founding principal of CEO to CEO, a consulting firm of former chief executives that improves the leadership infrastructure of midsized companies seeking to accelerate their performance. He was chief executive of Bentley Publishing Group from 1984 to 2006 and steered the firm to become a leading player in its industry (decorative art publishing).