Description: Data shows that maintaining customer relations was a huge challenge for midsize companies in 2020. In-person sales is often a crucial differentiator for these companies, which have fewer resources to put into digital selling tools and training than larger firms. But some midsize companies have adapted to virtual selling and have not only held their own during the pandemic, but increased sales. They’ve done so by using online connections to humanize interactions, creating greater sales process efficiencies, and bursting out of traditional geographic boundaries.

• READ MORE

How Marketing Helps Midsized Companies Get Mighty is the topic Robert Sher undertakes in this Marketing Thought Leadership Podcast. In this interview with Linda Popky, Rob talks about the biggest mistakes he sees marketing leaders at midsize companies make. He discusses the role of marketing in reducing the risk of fumbled acquisitions, as well as how creativity and discipline can coexist effectively.

Listen to the entire podcast here.  

• READ MORE

Mighty Midsized Companies is highlighted in Investor’s Business Daily. They’re running it in the paper on Aug 20th and online for the next month. The headline, like my book, focuses on avoiding the impediments to growth. It’s a quick read with a few highlights from the book. Avoid Pitfalls On The Road To Boosting Your Business and keep it growing through its midsize company stage. John McGee and Robert Sher share experiences.  Take a look, and please share it with others.

 

• READ MORE

Be afraid! Many growing midsized companies are at risk for a PR disaster like Comcast’s if they underinvest in operations.  Last-minute rush-job hiring, poor training and the pressure of a growing company can combine into operational meltdowns.

• READ MORE

How many times have you seen midsized companies make a big bet and lose?  It’s most painful to watch when it is reckless and avoidable.

• READ MORE

Predicting market demand can seem like a dark art.  Many companies have collapsed because they spent money on plan, but the market failed to respond in time.  Read about simple steps the members of the c-suite can take to pursue both primary and secondary research that will illuminate market forces.

• READ MORE

For a mid-market company, choosing where to place your innovation bets is a dangerous game. Where you spend your time and invest your dollars are decisions that can make or break you.  How much time should a CEO and his team invest in looking at “new ideas?”  And how does a CEO select the most promising innovations and ignore the rest?

• READ MORE

Nearly every successful middle-market company eventually faces a swarm of competition. When their core business contracts, single-product companies can find themselves fighting for their lives. But the companies which plan highly-related diversifications before such downturns grow in good times and bad.

• READ MORE

Who has greater moral authority, the classy start-up or the established brand?  Small companies are presumed to possess integrity and higher quality. But is this conclusion always valid?

• READ MORE

Does innovation fundamentally differ when you’re talking small firms vs. big firms? Lisa Noble, CEO of Farmhouse Foods, provides some insights into what makes a company successful for more than a century.

• READ MORE