The CEO didn’t grasp it at first, but he and his company had just reached the “tipping point.” His response, personally and as the firm’s leader, would determine whether recent growth would continue or whether the company would stagnate and fail to reach its potential.

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Description: The pandemic has accelerated change that will significantly affect demand trends, and forward-thinking midsize companies must understand the change in demand patterns and adapt through innovation. One midsize company, Kern Oil & Refining Co., has an impressive track record of adapting to major changes in demand. They’ve been successful because of three main capabilities: investments in innovation, extensive external information-gathering, and a culture of collaboration. Midsize companies in every industry can have a big role in making the future better. But their work must begin now, fueled by systematic investment in those three areas.

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The company needs to grow, to change, to move. There is an opportunity, a risk, an idea. Leadership sees it clearly, but the teams won’t progress fast enough. When the challenge is set out, they find obstacles, not solutions. They focus on immediate issues but not the innovation. The pace is slow, results don’t come. The teams simply do not rise to the challenge. Where’s the urgency?

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Building a culture of teamwork across the company can be a powerful mobilizing vision. But what if not everyone wants to play ball? This can be particularly challenging in a partnership, where each member acts as a distinct profit center and may not be eager to break out of their silo and support the cohesive ideal. So, how to move forward?

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Real leadership means creating the future, but who has the time? Senior management has to manage the business for profit, yet decision-making for day-to-day stability can stifle new ideas and development.

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