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Sailing Beyond the Small Business Mindset – OCSC Sailing

Small business owners often dive into a business with just enough knowledge and passion to avoid failure, but not enough to really succeed.  The owners of OCSC Sailing were held in that position for a long time, until five years ago, when they began breaking out of the invisible cage.

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Communication Skills Count – SBC West

Since all business dealings are communications of one kind or another, skills in that area become doubly important. Chuck Smith, CEO of SBC West, demonstrates key elements of the art of communication.

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Purist to Populist – Yoga Works

Rob Wrubel, Co-CEO & Co-Founder of Yoga Works, is a serial entrepreneur with a golden touch who discovered a great secret. There’s money to be made introducing “early adopter” concepts to the masses.

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From Brand to Icon – Lori Bonn Design

Lori Bonn Gallagher and CEO husband Bill Gallagher of Lori Bonn Design made the shift to iconic branding and watched their brand value soar. It’s a simple fact: buyers base their purchasing decisions on emotion.

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The Pain Doctor – Work Force Logic

Where there’s pain, there’s opportunity. Tom Engdahl, CEO of Work Force Logic, identified the pain points and found a way to make life easier.  If your service or product makes your customer’s life easier, you’ve got an edge.

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Showcasing Your People – K/P Corporation

Rich Barbee, CEO of K/P Corporation, changed the company focus from equipment and physical capabilities to personal service and incredibly gifted employees. Your people’s core values mean more to your customers than the size of your printing press.

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About Robert Sher

Robert Sher, Author and CEO AdvisorRobert Sher is founding principal of CEO to CEO, a consulting firm of former chief executives that improves the leadership infrastructure of midsized companies seeking to accelerate their performance. He was chief executive of Bentley Publishing Group from 1984 to 2006 and steered the firm to become a leading player in its industry (decorative art publishing).
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Book Robert To Speak

Forbes.com columnist, author and CEO coach Robert Sher delivers keynotes and workshops, including combining content with facilitation of peer discussions on business topics.

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