Best Practices Illustrations
Great People Doing the Right Things – NetApp

Top teams don’t just happen by accident. Dan Warmenhoven, Former Chairman & CEO of NetApp, recruits the best, eliminates the rest, and reveals the CEO’s ultimate purpose: to render themselves “jobless.”
Taking Training Seriously – Pet Food Express

Taking the time to orient new employees to your corporate culture is one thing. Terry Lim, COO of Pet Food Express, demonstrates a commitment to ongoing training few companies can match.
Sailing Beyond the Small Business Mindset – OCSC Sailing

Small business owners often dive into a business with just enough knowledge and passion to avoid failure, but not enough to really succeed. The owners of OCSC Sailing were held in that position for a long time, until five years ago, when they began breaking out of the invisible cage.
Communication Skills Count – SBC West

Since all business dealings are communications of one kind or another, skills in that area become doubly important. Chuck Smith, CEO of SBC West, demonstrates key elements of the art of communication.
Face to Face with Your Important Clients & Customers – Miller, Starr & Regalia

Gene Miller, Chairman and CEO of Miller, Starr & Regalia, knows the importance of dealing with important clients face to face. Many of these contacts have no obvious or dramatic outcome, but they all serve to strengthen critical underlying relationships.
Compensation Systems: Giving and Getting – ClickAway

High performance teams don’t happen by chance. Rick Sutherland, CEO of ClickAway, used a simple formula to increase his bottom line fourfold and inspire his people.
Purist to Populist – Yoga Works

Rob Wrubel, Co-CEO & Co-Founder of Yoga Works, is a serial entrepreneur with a golden touch who discovered a great secret. There’s money to be made introducing “early adopter” concepts to the masses.
From Brand to Icon – Lori Bonn Design

Lori Bonn Gallagher and CEO husband Bill Gallagher of Lori Bonn Design made the shift to iconic branding and watched their brand value soar. It’s a simple fact: buyers base their purchasing decisions on emotion.
The Pain Doctor – Work Force Logic

Where there’s pain, there’s opportunity. Tom Engdahl, CEO of Work Force Logic, identified the pain points and found a way to make life easier. If your service or product makes your customer’s life easier, you’ve got an edge.
Showcasing Your People – K/P Corporation

Rich Barbee, CEO of K/P Corporation, changed the company focus from equipment and physical capabilities to personal service and incredibly gifted employees. Your people’s core values mean more to your customers than the size of your printing press.