Make it Mighty Webinar: De-Risking Big Attempts at Growth

Posted on January 19, 2015

Tuesday, January 27, 2015: De-Risking Big Attempts at Growth: Make It Mighty – Webinar @ 10:00am – 11:00am PST

In Mighty Midsized Companies, a new book by Robert Sher, Chapter 3 focuses on how to avoid making reckless attempts at growth. In the effort to scale, organizations face increased risk and expense. If the attempt at growth costs too much and the revenue doesn’t match the expense, growth won’t materialize, but a cash crunch will. Signs of this killer are big campaigns with heavy investment that often fail because of poor execution, a poor response from the market, and poor forecasting. This webinar is interactive, with live polling and audience questions (via typing) which Rob and his guest, Rick Martig will answer during the session.  No cost.

Growth always entails risk, and it usually costs money. And midsized companies can be vulnerable even when their new path for growth is well vetted. In the effort to scale, costs can balloon.  And as they do, revenues can lag and cash, inevitably, runs dry.  Slowly, the sense of hope and promise that informed the new strategy drains away and turns to dread.

Join Robert Sher with his guest, Rick Martig, as we explore some of what BlueArc experienced in 2008 in the midst of growing their business. Be aware, there are no sure things in life or in business.  Feeling invincible and trusting your gut aren’t sufficient for this attempt.  The risk of failure is too high.  You need to know more.  You need to register for this webinar.