Make it Mighty Webinar: Liquidity

Thursday, December 18, 2014: Webinar. Running out of cash will kill your growth.  Learn to avoid it or survive it.

In Mighty Midsized Companies, a new book by Robert Sher, Chapter 6 focuses on how to prevent or survive a liquidity crash-when a midsized company runs out of cash. This can happen when there is a sudden drop in business, or when a business grows rapidly (absorbing cash into the balance sheet). Author Robert Sher will deliver a fast overview of the book, then interview Dennis Heath, CEO of MBH Architects, the company that illustrates Chapter 6 and that survived an 84% drop in sales in three months during 2008.

More on Mighty Midsized Companies:
For an executive team, the excitement of leading a steadily or rapidly growing midsized firm can be exhilarating – that is, until growth grinds down to a halt. In this presentation, Robert Sher explores based on his years of research on more than 100 companies how seven silent growth killers have derailed midsized firms. He then shows how executives can overcome or avoid them altogether.

Silent growth killers are hard-to-detect pitfalls that drain momentum and energy, stop growth and sometimes put a firm out of business. The impact of the growth killers is unique to midsized companies. Small, venture-funded companies don’t typically suffer from them, and while they do strike big companies, they typically have the financial and managerial strength to survive them.

Illustrating the seven silent growth killers through real examples, Robert explains how CEOs and other leaders can protect their companies from them or avoid them altogether.

What you will learn:

–Why the seven silent growth killers are much bigger risks for midsized companies
–How to prepare your business to survive a liquidity crash.
–How to minimize the impact and severity of a sudden drop in liquidity.
–About the types of assistance available to companies to help them survive.
–What it feels like to lead a company in these dark times.

 

 

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About Robert Sher

Robert Sher, Author and CEO AdvisorRobert Sher is founding principal of CEO to CEO, a consulting firm of former chief executives that improves the leadership infrastructure of midsized companies seeking to accelerate their performance. He was chief executive of Bentley Publishing Group from 1984 to 2006 and steered the firm to become a leading player in its industry (decorative art publishing).
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Forbes.com columnist, author and CEO coach Robert Sher delivers keynotes and workshops, including combining content with facilitation of peer discussions on business topics.

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