Marketing Thought Leadership Podcast
How Marketing Helps Midsized Companies Get Mighty is the topic Robert Sher undertakes in this Marketing Thought Leadership Podcast. In this interview with Linda Popky, Rob talks about the biggest mistakes he sees marketing leaders at midsize companies make. He discusses the role of marketing in reducing the risk of fumbled acquisitions, as well as how creativity and discipline can coexist effectively.
Listen to the entire podcast here.
Tags: business acumen, leadership acumen, marketing, revenue generation, sales and and marketing, scaling, strategy
Robert Sher is founding principal of CEO to CEO, a consulting firm of former chief executives that improves the leadership infrastructure of midsized companies seeking to accelerate their performance. He was chief executive of Bentley Publishing Group from 1984 to 2006 and steered the firm to become a leading player in its industry (decorative art publishing).