Will Instagram Be a Billion-Dollar Loss for Facebook?
Facebook has just acquired Instagram – a billion dollar proposition. But what will happen to that acquisition? Will it truly be “integrated” into the Facebook business? If you’re a mid-market company, with limited resources both human and financial, what do you risk when making an acquisition?
Where do you get the bandwidth to tackle all the promises made, to adapt your processes to include the newly acquired? Is this purchase an asset or has it become the newest “issue on the table” and how will it ever add to your bottom line?
Forbes has posted my article entitled “Will Instagram Be a Billion-Dollar Loss for Facebook?” and it gets to the heart of what it takes to make this kind of transition successfully in a mid-market company. Click on the link and read my thoughts. Then give me your thoughts on the issues and answers, by posting a comment on Forbes.
Robert Sher is founding principal of CEO to CEO, a consulting firm of former chief executives that improves the leadership infrastructure of midsized companies seeking to accelerate their performance. He was chief executive of Bentley Publishing Group from 1984 to 2006 and steered the firm to become a leading player in its industry (decorative art publishing).