Midsized Firms Can’t Afford Bad Bets
How many times have you seen midsized companies make a big bet and lose? It’s most painful to watch when it is reckless and avoidable.
I’ve just posted an article on this point that looks at two such big bets–one disastrous and one quite successful. I’ve identified three keys that make all the difference. Please read and weigh in on HBR with your ideas and experience. I’ll reply to all comments.
Tags: financial performance, marketing, revenue generation, scaling
Robert Sher is founding principal of CEO to CEO, a consulting firm of former chief executives that improves the leadership infrastructure of midsized companies seeking to accelerate their performance. He was chief executive of Bentley Publishing Group from 1984 to 2006 and steered the firm to become a leading player in its industry (decorative art publishing).