Google Can Survive Too Much Innovation. You Can’t.
For a mid-market company, choosing where to place your innovation bets is a dangerous game. Where you spend your time and invest your dollars are decisions that can make or break you. How much time should a CEO and his team invest in looking at “new ideas?” And how does a CEO select the most promising innovations and ignore the rest?
Google is in the news time and again, as they pursue new ideas, and make million dollar mistakes. But with the deep pockets that Google has, they will live another day to make more choices. Forbes.com has chosen to publish my article addressing this as “Google Can Survive Too Much Innovation. You Can’t.”
Click on the link above to read the article on Forbes, and give me your thoughts about it by posting a comment on Forbes.
Tags: business acumen, financial performance, innovation, marketing, revenue generation, strategy
Robert Sher is founding principal of CEO to CEO, a consulting firm of former chief executives that improves the leadership infrastructure of midsized companies seeking to accelerate their performance. He was chief executive of Bentley Publishing Group from 1984 to 2006 and steered the firm to become a leading player in its industry (decorative art publishing).