CFOs Can Help Themselves by Helping Sales Improve Forecasts
CFOs at fast-changing, high-growth organizations become more strategic business partners by working with sales to derisk the business plan. Read this new article on CFO.com.
Many chief sales officers are notorious for making pie-in-the-sky forecasts that can lead their company to overspend. CFOs who provide sales forecasting modeling— and train the sales leader on how to use it— can save their company from financial calamities. Read more here and weigh in on CFO.com.
Tags: business acumen, business planning, financial performance, mentoring leaders, sales and and marketing, senior leader development
Robert Sher is founding principal of CEO to CEO, a consulting firm of former chief executives that improves the leadership infrastructure of midsized companies seeking to accelerate their performance. He was chief executive of Bentley Publishing Group from 1984 to 2006 and steered the firm to become a leading player in its industry (decorative art publishing).