Attempted Growth Can Leave You Broke: Part II
Predicting market demand can seem like a dark art. Many companies have collapsed because they spent money on plan, but the market failed to respond in time. Read about simple steps the members of the c-suite can take to pursue both primary and secondary research that will illuminate market forces.
My latest post on Forbes.com digs into some approaches to becoming better at predicting market demand. And that is only a prelude to deciding how fast to spend your cash—if you’re supremely confident in your ability to predict the market, spending more aggressively could be prudent, even advisable. Read “Attempted Growth Can Leave You Broke (Part 2): Making a Sober Assessment of Demand” and weigh in on the discussion.
Tags: cash flow, financial performance, marketing, scaling, strategy
Robert Sher is founding principal of CEO to CEO, a consulting firm of former chief executives that improves the leadership infrastructure of midsized companies seeking to accelerate their performance. He was chief executive of Bentley Publishing Group from 1984 to 2006 and steered the firm to become a leading player in its industry (decorative art publishing).