Help Us Research How Emerging Midsized Companies Drive Growth

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Current Research Projects

Harvard Business Review

We have been asked to contribute our expertise to a new online Midsized Insight Center running for one year beginning March 2021. The world has changed amid the pandemic and midsized businesses have had to quickly adapt.  We are creating articles about midsized companies’ successful adaptations to the challenges facing midsized businesses in the wake of the pandemic.  We are restricting our research to companies with revenues between $10M and $750M. We are interested in companies who have interesting and successful approaches to working through this global pandemic and the leading practices they have established that will serve them well post-pandemic.  This includes all areas of business performance that enable their companies to continue growing and building enterprise value.  All interview subjects are confidential and companies interviewed will review a fact sheet to ensure that they control information about them before it is put in print.

Go to HBR’s Midsized Insight Center

See all of Rob’s articles on HBR

The 9 Growth Drivers of Midsized Companies

We are looking to deepen our knowledge in nine crucial areas that drive the growth of midsized firms. We have completed our work on the first three drivers and our book is in production. Our focus is now on drivers 4-9, detailed below. We are restricting our research to companies with annual revenues between $10 and $400 million. If your company (or a company you know well) has a particular strength in one of the drivers, we would like to invite you to join our research.

This is not our first research project

Our prior research work culminated in seven Harvard Business Review articles online, and a bestselling book, Mighty Midsized Companies; How Leaders Overcome 7 Silent Growth Killers, by Robert Sher. We also publish on Forbes.com


Researching A Unique Journey – The Emerging Midsized Company

Companies are considered midsized usually when their annual revenues are between $10 million and $1 billion.  The focus of this research is around the transition from small or startup to the lower end of midsized – up to about $300 million in revenues. We call them emerging midsized companies. Companies in this transition are in a formative stage with problems unique to this transition. We look to explore specifically how emerging midsized companies actually manage the nine growth drivers that will propel firms from small up to $300 million revenues and beyond.

Our nine growth drivers are:

People
  • #1 Recruiting: Consistently recruit enough high-quality talent at all levels to fuel growth.
  • #2 Developing: Actively develop the high-potential talent already within the organization, reducing the learning curve and internally supplying some of the leaders for the next generation.
  • #3 Leading with Teams: Teams (not an individual) lead the organization. Throughout the organization, team members enjoy working together in a cohesive fashion and are highly productive and effective.

Planning & Execution
  • #4 Planning and Managing to Plan: Firms create higher-level strategic plans that look forward 3-5 years, as well as separate shorter-term operational plans the clarify activities for all leaders in the year ahead and provide a benchmark for performance.
  • #5 Data-Driven Systems: The company collects data systematically in all areas and analyzes it against targets on an ongoing basis to become more efficient and effective.
  • #6 Finance Capability: Firms clearly understand their financial wherewithal and the finance team is forward thinking, helping achieve company targets

Go-To-Market
  • #7 Market Intelligence: Regularly collect and record information about the markets in which the company plays (competitors, customers, talent pools), and use that to modify market-facing strategies.
  • #8 Strategic Growth: Execute strategic growth initiatives such as looking for and considering acquisitions, joint ventures, new regions and adjacent opportunities.
  • #9 Systematizing Sales and Marketing: Systematic execution of sales and marketing activities that deliver predictable (and positive) results and can be scaled up to attain more sales when desired.

Benefits of Participating in our Research

The more you participate in our research work, the more (and earlier) access you will get to our detailed findings, the more your company will run better, sooner.

Access to Findings

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Access to Findings

Participants will have much earlier and deeper access to our findings by signing in to a password-protected research portal.

 

Recognition in Harvard Business Review

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Recognition in Harvard Business Review

HBR is interested in certain topics and is currently requesting submissions from us.

Recognition in Forbes

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Recognition in Forbes

Companies with innovative practices may be written up (with permission) in our publishing on Forbes.com or in other media.

Advanced Learning for Leadership Teams

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Advanced Learning for Leadership Teams

Participants can involve their leadership teams along with the CEO in the learning process.

Research Interviews

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Research Interviews

Participants in the surveys may be invited to research interviews for our qualitative research.

What is involved in participating?

Discussion

You reach out to us and we have a preliminary e-mail/short discussion to understand the topic and confirm the fit between your company and our research.

Interview

We have an recorded video interview with the CEO who may also invite other senior leaders as appropriate. We admit you to our research program, and you’ll  be allowed to see all our discoveries ahead of publication date.

Interview Extract

From that, we write a interview extract, outlining key quotes and case study facts most likely to be used.  You review and approve that for use in publication.

Details

When we use the case study in a book or article, we may reach out for an additional fact or two.

Publish

We publish our article or book and notify you.  You are free to spread the news if you wish.



Confidentiality

All data collected will be kept in strict confidence. Only data stripped of any identifying features will be shared. If we want to use your company as a case study in our articles and/or white papers, we will reach out for specific permission and allow you to do careful fact checks before we publish.

Research for Practical Purposes

This research is being done for practical purposes. While it is easy to identify best practices and preach them as business idealists, we are, at our core, realists. We are a firm of former chief executives of midsized firms and have all struggled with wanting to adopt best practices, but could not. Sometimes we could not because of family in the business. At other times, because of insufficient financial resources. Sometimes it just seemed too risky, or it would violate longstanding company culture. At other times, it just seemed too hard, or it just didn’t fit our personality.

The idealists might look down on many midsized CEOs and c-suite leaders, accusing them of being sub-standard business people. We don’t. There are thousands of leaders with good businesses who want to improve them—even if it falls a bit short of “ideal.” This research work is to help them find ways to improve that seem possible to them, and that they can and will execute.

Some companies are doing well with a specific growth driver, and some are not. We are interested in companies at all performance levels; they might consider themselves poor, or average, or excellent. The best research work compares companies with different performance levels and the effect on bottom line results.


Worried this isn’t what it seems?


Where Conclusions Will Be Published


The learnings from of the research project are delivered in several places. Most immediate is on our private research portal only for research participants. Some higher level concepts will appear on Robert Sher’s Forbes.com column. Here is one example of that. Articles come out several times a year in our e-newsletter, or in whitepapers. And of course, these learnings may find their way into Robert’s future book as well.

Questions? Contact Preety Adams

Phone: 925-829-8190
E-mail: p.adams@ceotoceo.biz

Interested?

Fill out this 9 minute questionnaire if:

  1. You are NOT a public company, and NOT a non-profit;
  2. The headquarters of your business (or business unit) is in the USA or Canada;
  3. Your annual revenues are between USD $5 million and USD $300 million.

Join Our Research

About Robert Sher

Robert Sher, Author and CEO AdvisorRobert Sher is founding principal of CEO to CEO, a consulting firm of former chief executives that improves the leadership infrastructure of midsized companies seeking to accelerate their performance. He was chief executive of Bentley Publishing Group from 1984 to 2006 and steered the firm to become a leading player in its industry (decorative art publishing).
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Book Robert To Speak

Forbes.com columnist, author and CEO coach Robert Sher delivers keynotes and workshops, including combining content with facilitation of peer discussions on business topics.

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Contact Information

ADDRESS: 11501 Dublin Blvd
Suite 200, Dublin, CA 94568, USA
TEL: 1-925-829-8190
EMAIL: office@ceotoceo.biz
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